Rollie Nation
Social Media and Marketing Coordinator
| company: | Rollie Nation |
| job title: | Social Media and Marketing Coordinator |
| location: | South Melbourne |
| work type: | Full-time |
| level: | Mid-level |
Role Description
At Rollie, we don’t just make shoes – we rethink how they should feel, look and move with you. Thirteen years on from a humble sketch and a bold idea, we’re still pushing to create footwear that’s as effortless as it is distinctive. Light on your feet. Heavy on design.
We’re on the lookout for a Social Media & Marketing Coordinator to help shape how the world sees – and feels – Rollie.
This is a creative role made for someone who’s tapped into culture, confident with content, and keen to grow a brand with purpose. You’ll be the voice and vision of Rollie across our social platforms, building community, driving engagement and making sure what we put out there always feels uniquely us.
From filming quick fire Reels to crafting clean, compelling copy – your toolkit includes everything from strategy to storytelling. You’ll manage day-to-day socials, bring our brand to life through scroll-stopping visuals, and collaborating with the wider team on email campaigns, product launches and broader marketing projects.
You’re organised, self-starting and happiest when creating. You understand that every post, caption and campaign plays a part in something bigger. You care about the details – and the vibe.
Key Responsibilities
- Own and evolve Rollie’s social presence across Instagram, TikTok, Pinterest and beyond
- Develop and execute growth strategies to increase followers, engagement and traffic across all social platforms
- Dive into analytics to track performance, interpret data and optimise content and campaigns for maximum impact
- Shoot and edit native content (especially video) that’s aligned with brand and trend-aware
- Write with flair and consistency across social captions, email, website, product descriptions and more
- Support influencer initiatives and help bring campaigns to life across all channels
- Work closely with digital, design, wholesale and retail teams to keep messaging clear and connected
KEY SKILLS
- Minimum 3 years’ experience working in social media
- Proven experience growing social accounts and leveraging data insights to dive strategy
- High fashion-interest with an idea of upcoming fashion trends
- An understanding of the Adobe Creative Suite and Figma
- Confident on camera & willing to put yourself out there
- A curious nature, always wanting to test, learn and evolve
- Great time management skills
- The ability to work autonomously, managing manage multiple deadlines and competing priorities
- Display high levels of initiative and a go-getter attitude
- Strong communication skills with an ability to confidently present to internal and external stakeholders
Apply via Seek only, do not use the ‘apply now’ form below.
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