Mossman

• Create and produce an engaging social media content plan and strategy across all social media platforms in line with brand tone of voice and objectives.
• Manage and mentor your team to execute planned activity and achieve desired results in line with company standards.
• Create, produce and edit engaging and unique in-house photo and video content to be used across all social media platforms.
• Maintain and continually build Mossman’s social and marketing calendar and media list.
• Manage the Mossman influencer and gifting program ensuring regular features from new and existing talent across Instagram and TikTok, keeping in line with the brand’s aesthetic and tone of voice.
• Compile and present weekly analysis and reporting to improve practices, identify trends and trial new initiatives and ensure key targets and objectives are achieved.
• Utilise data and analytics to uncover growth opportunities and refine content strategy accordingly.
• Uphold and evolve the Mossman visual identity and tone of voice across all platforms.
• Develop monthly and seasonal reporting to summarise brand campaigns and to enhance decision making accuracy.
• Reporting to the Directors and working alongside the wider team to provide consistency between the Mossman website, eDMs and Social Media.
• Continually research new trends, competitors and strategies and brainstorm innovative and new ideas to drive success and achieve set KPI’s.
• Manage the annual marketing budget to achieve KPI’s.
• Manage and liaise with external PR agency to build strategies and global expansion.
• Develop and pitch upcoming activities to media to secure brand placement and awareness in relevant media outlets.

SKILLS AND EXPERIENCE

• 3+ years experience within a similar management role.
• Proven experience in developing and executing social media and marketing strategies and content calendars.
• Proficient in marketing research and statistical analysis.
• Extensive experience in directing, filming, editing and publishing social media content across platforms such as Meta and TikTok.
• Exceptional creative vision and strong aesthetic sense within the fashion and lifestyle space with a high attention to detail, strong time management and organisational skills.
• Impeccable written and verbal communication skills and copy writing ability.
• Proficiency in the use of Adobe Photoshop/Canva, Planoly and Microsoft Office.
• A tertiary qualification in social media and/or marketing is advantageous, but not essential.

WHAT WE OFFER

• Job security – in a full-time role.
• Friendly team culture – Join a dynamic team who support and uplift one another.
• Uncapped commission offering unlimited earning potential.
• Staff discounts – Outstanding staff discounts giving you access to all our latest styles and trends at a fraction of the retail price.
• Convenient location – Located just outside of Melbourne CBD, close to public transport and the chance to work close to home.
• Free on-site parking available.

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