Threebyone
Paid Social Specialist
| company: | Threebyone |
| job title: | Paid Social Specialist |
| location: | Fitzroy |
| work type: | Full-time |
| level: | Mid-level |
| closing: | 11.10.2025 |
Role Description
Threebyone is home to three global denim brands – NEUW Denim, Rolla’s Jeans & Abrand Jeans. This newly created role is a mid-level position, working alongside our digital and brand marketing teams across Abrand Jeans, Rolla’s Jeans and Neuw Denim to devise, execute and performance manage the global performance marketing across Paid Social.
The ideal candidate will possess a mix of initiative, customer-first thinking and creativity, to spearhead local and global markets across paid social touch points. You’ll manage significant budgets, design AB tests and digital experiments, optimise funnels, and work closely with our creative and product teams to ensure we’re delivering the right message to the right person at the right time.
Key Responsibilities
- Develop and execute strategy funnel structures and optimisations across our ecommerce, retail and wholesale placements, whilst continuously A/B test ad creatives, copy, and landing pages to drive performance improvements.
- Own and scale a variable budget for paid social campaigns across Meta, TikTok, and Pinterest whilst maintaining commercial efficiency.
- Own end-to-end campaign management – from strategy and forecasting through execution, reporting, and iteration.
- Develop and execute advanced audience strategies including custom audiences, lookalikes, retargeting, and lifecycle win-back based on best practice and business strategy.
- Monitor, analyse, and report on campaign performance metrics — from CAC vs NCAC, ROAS to conversion rate and LTV.
- Collaborate with design, product, and lifecycle marketing to create cohesive acquisition journeys that are on brand.
- Stay ahead of industry trends, algorithm changes, and platform updates to maintain a competitive edge.
- Need close collaboration with marketing on social media & influencer teams / trends.
- Share insights clearly and guide the broader teams through results and next steps to design campaigns that convert.
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