Tuttofare

CONTENT CREATION AND EXECUTION

• Concept and create a steady stream of high- and low-fi organic content across Instagram, TikTok & YouTube to drive long-term value.
• Develop content that feels native, real, and on-brand – and can also be repurposed for paid.
• Plan and execute founder-led content with our co-founders that adds depth, credibility, and personal connection to our brand story.
• Own monthly content days and lead creative direction for launch and campaign shoots, ensuring every. touchpoint delivers lasting value.
• Collaborate with UGC creators to brief, review, and repurpose assets that align with brand and campaign goals.
• Manage a flexible content calendar while leaving space for spontaneous, high-impact moments.

CREATOR COLLABORATIONS AND OUTREACH

• Cultivate authentic, high-value relationships with aligned creators, influencers, and partner brands that amplify Tuttofare’s mission and grow our reach meaningfully over time.
• Manage outreach, negotiations, and briefing for creator partnerships – ensuring alignment on values, voice, and content vision.
• Define clear KPIs for creators and collaborators, and track success based on performance, retention, and long-term brand-building impact.
• Identify rising talent and emerging voices who can become integral members of our brand ecosystem.

PERFORMANCE AND OPTIMISATIONS

• Track in-platform metrics to understand what drives lasting engagement and conversion.
• Combine creative instinct with an experimental mindset to evolve our content and creator strategy continuously.
• Regularly report on insights, learnings, and next steps – always with an eye on building sustained value.

COMMUNITY ENGAGEMENT

• Coordinate and support community activations, retail collabs, and brand-aligned events.
• Manage day-to-day organic posts and keep the brand voice consistent and real.
• Monitor and respond to comments, messages, and interactions with intention.

BRAND EXPANSION

• Help bring the Tuttofare brand to life across every touchpoint – launches, content, founder moments, events.
• Identify opportunities for brand growth through smart collaborations and content-driven engagement strategies.
• Help shape the little things that make our brand feel considered – like packaging touches and thoughtful details.
• Be ready to wear multiple hats – we’re a small, fast-moving team that believes in thinking big, executing fast, and always creating with heart.

WHAT WE’RE LOOKING FOR

• 2+ years experience in a similar content, brand or creative role.
• A creative doer with follow-through – you bring ideas to life and make things happen.
• You’re fluent in social platforms, fast-moving trends, and how to create content that feels native to each one.
• Video & photo editing skills using Adobe Suite, CapCut, or similar tools.
• Great aesthetic sense – you know how to shoot, style and edit in a way that feels elevated, even if it’s raw.
• A people person – great with collaborators, confident directing talent, and fun to have on set.
• Based on the Gold Coast or open to relocating. This is a hybrid role (a mix of home and in-person studio days).

NICE TO HAVE

• Confident on camera.
• Familiarity with UGC strategies and influencer management.
• Interest in natural skincare, wellness or holistic health.

WHY YOU’LL LOVE IT HERE

You’ll be working directly with the founders, helping shape a brand that already has deep love and still so much potential to grow. We move fast, we’re scrappy in the best way, and we genuinely care about the experience we give our customers and community. You’ll have creative freedom, support to explore big ideas, and the chance to make something really special happen.

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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