Incu

• Develop and execute a clear, data-driven buying strategy that aligns with Incu’s commercial objectives and brand vision.
• Curate a cohesive womenswear assortment that reflects the Incu aesthetic and meets the needs of the modern Australian contemporary customer.
• Identify growth opportunities across categories, brands, and product lines—balancing short-term trading wins with long-term strategic development.
• Lead seasonal buying cycles, preparing rigorously for local and overseas markets.
• Build and maintain strong, collaborative relationships with all local and international brand partners.
• Negotiate favourable terms including pricing, markdown support, discount structures, and exclusive product opportunities.
• Provide consistent and constructive performance feedback to brands, ensuring alignment on sell-through expectations and future buying strategies.
• Manage RTVs, product swaps, and other brand-related operational needs where required.
• Analyse key performance metrics (sell-through, stock turn, margin, weeks cover, etc.) to drive informed trading decisions.
• Manage the OTB in partnership with the Planning department to optimise inventory levels and maximise profitability.
• Identify core product lines and ensure adequate replenishment to support sustained sales performance.
• Prepare and present weekly trade updates and post-season reviews (PSR) to internal stakeholders, outlining clear actions for improvement.
• Work closely with Creative, Marketing, Retail, and Finance teams to support cohesive campaign execution, in-store storytelling, and commercial outcomes.
• Partner with the in-house Design team to share insights on trends, product performance, and market opportunities to help guide Incu private-label development.
• Coordinate with store teams on product training, store transfers, and general support to ensure womenswear product success across all doors.
• Demonstrate Incu’s core values and contribute positively to office culture and team dynamics.
• Mentor and develop junior team members, providing guidance on buying foundations, analysis, and relationship management.
• Act as a collaborative team player who is adaptable, hands-on, and solutions-focused.
• Conduct ongoing trend, competitor, and market research to ensure Incu remains at the forefront of contemporary womenswear.
• Undertake regular store visits to maintain close relationships with retail teams, gather feedback, and improve in-store execution.
• Attend domestic and international buying trips to source newness and deepen understanding of global womenswear directions.

KEY SKILLS

• High level of commercial acumen and the ability to identify and act on opportunities that maximise brand performance.
• A collaborative, solutions-focused mindset, with a willingness to adopt a hands-on approach when required.
• Strong communication and influencing skills to drive alignment across departments and external stakeholders.
• Commitment to living Incu’s core values and contributing positively to workplace culture.

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