Alexa Chung is releasing a line of jelly sandals, so you know they must be cool again

Words by Maeve Kerr-Crowley

Nostalgia, but make it fashion.

If you were a child around the turn of the millennium, you probably owned a pair of jelly sandals.

The style didn’t die in the ’00s, however, with plenty of brands releasing their own take on the iconic kids’ shoe in recent years.

Now, Alexa Chung’s eponymous label is offering you an elevated take on your childhood favourite.

The designer has collaborated with British brand JuJu – the OG creator of the jelly shoe – to release two updated designs. Chung wanted to add a touch of playful nostalgia to her label’s summer collection, while still keeping things modern and wearable.

For fans of classic flats, there’s the Crystal Wreath Reilly, or for extra height you can opt for the Crystal Buckle Babe with a low, chunky heel. Both styles are available in yellow, transparent and smoky black, and feature a healthy dose of crystal bling.

ALEXACHUNG x JuJu will launch on January 31 exclusively online.


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