ASOS is making reusable pads from leftover fabric

Images via ASOS
Words by Tara Smith

Thumbs up.

ASOS is no stranger to supporting social causes.

Most recently, the retailer has announced the launch of The Kujuwa Initiative, a program which will see leftover fabrics turned into reusable pads.

These pads will be given to young women in Africa, who are often forced to miss school due to a lack of sanitation products. They’ll be made by local seamstresses and distributed in a kit which also includes two pairs of underwear, a bar of soap and a waterproof wash bag. The fabric will come from ASOS’ Made in Kenya collections, with each sanitary pad lasting up to three years.

It’s all thanks to a collaboration between the ASOS Foundation and SOKO Community Trust, a Kenyan clothing manufacturer. Girls will also be given health and hygiene education as part of the initiative.

Local schools will also receive access to water tanks and toilets thanks to the WASH Project, which aims to improve hygiene and sanitation in poverty-stricken areas.

You can support the cause by checking out ASOS’ Made in Kenya collections here.


Lazy Loading