A growing list of Australian sleepwear brands
IMAGE VIA @sukuhome/INSTAGRAM
WORDS BY JASMINE WALLIS
Your cozy needs, covered.
The number of hours I’ve spent in pyjamas over my life shouldn’t be immortalised online but it’s also made me appreciate the art of dressing for bed. There’s something soothing about getting out of the outfit you’ve been wearing all day and sliding into a fresh pair of soft pyjamas.
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In fact, sleep hygiene (i.e. your nighttime routine) is said to improve the quality of your sleep and in turn, your mental health. So get rid of your ex-boyfriend’s oversized T-shirt and invest in some local, ethically-minded sleepwear. We can’t promise uninterrupted sleep but we can guarantee some cosy nights in.
Sleeping with Jacques
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Sleeping with Jacques wants your bedtime to be indulgent. The Melbourne-based brand has a range of luxe loungewear that’ll make you feel like you just stepped out of an old Hollywood film. From velvet robes to silk sets, this slow label is on a mission to create long-lasting garments from natural fibres.
Reverie the Label
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Reverie is proudly Australian-designed, made and owned. The brand uses natural-fibre fabrics that feel soft and luxurious against the skin, like organic cotton waffle and merino wool. Made for comfort without compromising on style, you’re destined for a good night’s sleep.
Paire
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For high-tech, low-key sleepwear, Paire has got you covered. With a focus on well-done, genderless basics, Paire’s collection of loungewear, t-shirts, undies, socks and towels combines expertise in fabric technology and comfort to deliver your best night’s sleep.
Ginia
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Ginia makes luxurious and elegant nightwear intended to provide a touch of luxury every day. Crafted with the feminine form at the forefront, each piece is constructed using 100 per cent silk. Wear your slinky separates to bed, or tuck a cami into a pair of jeans and add slingbacks for an easy outfit.
Country Road
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Heritage Australian brand Country Road offers ultra-cosy sleep and loungewear for all seasons. Match a soft crew neck with ribbed sweats, or opt for a silk nightie, cable-knit robe and fluffy slippers. Go a size up for ultimate comfort.
Suku Home
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Starting out in bedding, Suku Home is now the cool girl of loungewear. With a range of colourful bedding and patterned pyjamas, Suku Home’s pieces are playful and fashion-forward.
Deiji Studios
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From Byron Bay, Deiji Studios blurs the lines between daywear and sleepwear. Made from organic cotton and French linen, Deiji Studios take an easy-breezy approach to modern loungewear.
Ettitude
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Known for its organic bamboo bedding, Ettitude also makes eco-friendly bamboo pyjamas. Silky to the touch, wearing Ettitude loungewear is basically like wrapping yourself in its famous bed sheets. Lush.
Bed Threads
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Crafted from 100 per cent French flax linen fabric, Bed Threads is designed to keep you cool and cosy at the same time. With a range of earthy tones, these pyjamas are soothing just to look at – let alone slip into.
Boody
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Boody was created to be a better basic. Made from eco-friendly bamboo, Boody is helping your sleep routine and the planet. From underwear to activewear, it’s Boody’s sleepwear that looks the cosiest with basic shorts and shirts to relax in.
Kowtow
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Okay, so Kowtow is New Zealand-based but we had to give an honourable mention to our neighbours. Known for its slow production, Kowtow invests in fair trade cotton and has sleepwear that looks like it walked off the high fashion runway. Aesthetically pleasing and good for the planet.
Hara
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Launched after witnessing the devastating impact of fast fashion while on a trip to India, founder Allie Cameron focuses on slow runs of bamboo basics. The plant dyeing technique gives the sustainable loungewear its natural, earthy tones.
Nico
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If you’re one of those folks who likes sleeping in underwear (very middle of summer energy) then Nico is the label for you. Nico brings high-quality minimalist pieces to the local landscape. With underwire-free bras and ethical briefs, this loungewear brand is perfect for those who are more low key when it comes to dressing for bed.
Papinelle
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Beginning out of Sydney’s Paddington markets in 2003, Papinelle is a boutique delivering elevated sleepwear to those of us who love a sleep routine. With ethically-made robes, pyjama sets and loungewear, they’re almost too good to wear to bed.
Maison Essentiele
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Inspired by her Grandma’s collection of vintage nightgowns, Liv Koennecke created Maison Essentiele. The 100 per cent silk garments are pretty incredible and if you’re not into nighties, no fear. Maison Essentiele also stocks a range of luxe sleepwear sets.
Piyama
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Since launching in 2012, Piyama has focused on ethical production. Designed in Australia and made in Bali, the loungewear sets are a relaxed, loungy fit and feature an array of patterns including florals and diamond checks.
In Bed
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Aiming to create timeless and classic garments, In Bed has a range of sleepwear that will never go out of style. Featuring organic cotton track pants, cashmere and linen robes for lazy Sunday mornings, your next go-to sleepwear item awaits.
Vege Threads
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Vege Threads boasts an extensive range of everyday basics. Locally made and made from consciously-sourced fabrics, the brand offers its garments in hemp, merino wool, modal and organic cotton.
Home Bodii
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Founded by Ingrid Bonnor in 2011, Home Bodii is known for its feminine and dainty two-piece sleep sets and slips. Think florals, lace trimmings, contrast piping and satin charmeuse.
Best Jumpers
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If you still aren’t convinced to ditch your ex’s XXL hoodie for a silky set, Best Jumpers offer elevated sweatshirts and trackies for all. Based in Melbourne, the label focuses on androgynous, quality basics.
Carlotta and Gee
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Stone-washed french linen is the specialty at Australian intimates label, Carlotta and Gee. Offering a range of soft bralettes, loose linen pants and oversized shirts, you can roll right out of bed and into the office.
Feele
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Australian label Feele makes sleepwear you’ll want to wear outside of the bedroom. Offering knitted separates like bralettes, ribbed shorts, cardigans and super-soft briefs, the Feele collection is a perfect option for the warmer months. Using 100 per cent Australian wool, the matching sets are as easy to slip into as a freshly-made bed.
To learn more about sleep hygiene, head here.
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