Blondey McCoy’s translucent adidas Originals collab is reselling for $3k

So he’s dropping a new colourway.

It’s a strange world we live in, where humans can’t detect robo-play without the help of other robots.

British skater, model and fashion designer Blondey McCoy learnt that the hard way when the limited edition collaboration he launched with adidas earlier this month sold out instantly. Of the 200 pairs produced, 50 were purchased by automated bots. The shoes are now selling for UK size 8.5 $3183 Australian dollars on the re-sale website StockX.

McCoy took to Instagram to inform followers and fans that a new colourway would be dropping soon, and to apologise for the lack of protections on the THAMES webstore against automated purchases.

 

View this post on Instagram

 

An update in response to the criticisms over the lack of bot protection on the Autre Superstar release: we have manually gone through the orders and identified roughly 50 of them to have been made with the aid of bots, those orders will not be fulfilled and the stock will be made available again on JANUARY 8TH (by which time we will have upgraded our systems to ensure the same thing doesn’t happen again).

SCROLL TO CONTINUE WITH CONTENT

SCROLL TO CONTINUE WITH CONTENT

A post shared by Blondey (@blondey) on Dec 28, 2019 at 6:37am PST

According to the designer, the bot orders were rendered void and won’t be filled.

The new colourway for the Autre Superstar will host a transparent polyurethane upper, black leather tongue and rubber sole.

The new drop of Autre Superstar will be released January 8 and will be available here.

adidas.com