Avenue the Label is donating $5 from every sale to the Cancer Council

Words by Maeve Kerr-Crowley

No hat, no play.

Who says you can’t look good and be sun smart?

Sydney hat brand, Avenue the Label, is donating $5 from every sale made between February 27 – March 13 to Cancer Council Australia. The campaign is an effort to promote sun safety and awareness, while also raising much-needed funds for cancer research and prevention.

Hailing from Bondi Beach, the label’s designers are all too aware of how harsh the Aussie sun can be. Avenue’s motto, ‘Shade Made With Love’, is about combining sun safety and style with its hats and visors.

If you’re looking to protect your skin, look good and help out a great cause all at the same time, jump online now.


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