Naarm label DocGirl’s latest drop is the stuff of early 2000s dreams
PHOTOGRAPHY BY Oli Wensing
STYLED BY Elle Hioe
WORDS BY IZZY WIGHT
Y2K heaven.
Since debuting their first collection at the tail end of 2021, the brother-sister duo behind Melbourne label DocGirl have been waiting for their next moment. The brainchild of fashion designer and stylist, Hansika, and multidisciplinary creator, DocG, DocGirl is a brand that celebrates the dynamic beauty of women.
A recent addition to artist-run Melbourne store Sucker, the label has already made its mark on the Melbourne fashion scene – and it hasn’t even been a year. DocGirl’s latest project is a MiniDrop – a curated release of four brand-new, Y2k-inspired baby tees. Embellished with rhinestones, neon-pink stitching and lace trim, the tees “took about three to four months to manufacture locally,” Hansika tells me. “And this particular MiniDrop took inspiration from iconic early 2000s silhouettes.”
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To capture that Y2K nostalgia, Hansika credits Kanye’s 2004 track ‘Slow Jamz‘. Her favourite lyric? “Tellin’ me them diamonds when she know they rhinestones.” It’s easy to envision a circa-2002 Britney, Christina or Aaliyah moment happening in a baby tee emblazoned with DocGirl’s signature bubble font.
But it was the editorial shoot, captured by local photographer Oli Wensing, that really helped the DocGirl duo to “breathe life into the drop,” Hansika says. Taking notes from Shoichi Aoki’s iconic Fruits Mag, Hansika and DocG employed Sydney stylist Elle Hioe to create a Kawaii-esque dreamscape for the editorial shoot.
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Playing off this collection’s ‘Kawaii phone’ print, created in collaboration with Sydney graphic designer Jacky Bui, the photo shoot embodied an arcade nostalgia with shades of neon peach and baby blue contrasted with ’90s-style fluorescent lighting.
“We strive to incorporate collaboration in most of our creative processes,” Hansika explains. “And after debuting our collection at the end of last year, we’ve been patiently curating the DocGirl universe to reflect our vision… seeing the final product is definitely one of the most satisfying parts of the journey.”
To shop the DocGirl MiniDrop, head here.
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