After a decade of trade, Emporium Melbourne is celebrating with presents, oysters and a runway

An open invitation for all of Melbourne.

Since it first opened its doors in 2014, Emporium Melbourne has seen, and shaped, a decade of Melbourne’s fashion history. It’s been the backdrop to many of the city’s key fashion moments like Melbourne Fashion Week runways and the launch of iconic partnerships, to just recently welcoming Melbourne’s first Ganni store.

For many of us, it holds personal weight too. Emporium Melbourne may have been where you sought out your formal dress or picked your first pair of heels. It may have seen you browsing for a first date, a wedding or a funeral, or simply because you’d shifted dress sizes or were ready to update your personal style. There’s a good chance Emporium Melbourne has been part of some special moments in your life, whether you’ve realised it or not.

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Like the city it’s helped dress, the centre has evolved over the past decade. Ten years of trade is a pretty big deal, so Emporium Melbourne is going hard on the celebrations with an open invitation to a house party on Thursday October 24. With no RSVP required, attendees can prepare themselves for a series of activations, offers and events that will make a stop by the Lonsdale Street address well worth it.

The Fashion Journal team will be starting our evening at the free Little Bourke Street Runway. Open to the public, the premium Melbourne Fashion Week runway will run over two sessions (5pm and 6.30pm) and showcase looks from some of the city’s best designers including Jac and Jack, Oroton, Aje and Rebecca Vallance. Attendees are invited to shop the runway right away, with all looks available to purchase from Emporium Melbourne that same evening.

As an added incentive, a handful of labels will be hosting exclusive offers for the day and they‘re not holding back. Aje is promising 25 per cent off storewide for the event, Búl is taking 20 per cent off and Viktoria and Woods is offering a gift card with select purchases. Emporium Melbourne itself has also promised $30 gift cards to the first 300 shoppers who spend $350 or more on the night.

It’s bound to be exhausting, even for the most strategic shoppers among us, so the centre is also inviting us to kick up our feet at Decades, a pop-up cocktail bar complete with a DJ playing a custom set throughout the evening. Perhaps even more compelling (at least for us) is a pop-up oyster bar, freshly shucking for those in the mood to celebrate.

We hope you’ll have as much fun dressing up as we will, too. We’ll have a Fashion Journal photographer circling for the evening to capture to capture the stylish crowd and for those who miss out, a custom photo installation will capture the party (and your outfit) from every angle. Head to the centre’s Lonsdale Street entrance and we’ll see you there!

For more on the Emporium Melbourne House Party of Melbourne, head here.