All about that Lower East Side.

Gossip Girl may have been all about Manhattan’s Upper East Side, but this season’s hottest collaborative collection is all about the Lower.

Streetwear kings, PUMA and ALIFE, have teamed up to create a highly anticipated menswear collection that’s brimming with creative design.

Inspiration for this guaranteed bestseller comes from NYC’s downtown youth culture; authentic patterns and textures are inspired by ALIFE stores (and their in-store aquarium), as well as downtown NYC. The range also spots the classic PUMA sneakers in rough-finish suede or mirrored designs, mimicking the gritty pavement of NYC and ALIFE’s in-store fit-outs.

Comfort, quality and oozing style, it’s a shame this collection is just for the fellas.

Available now at Glue Stores, Hype DC and selected boutiques. 

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