Bassike nails its first official denim campaign

Denim in acid wash and vintage blue perfection.

Bassike brings light wash denim and just the right amount of slouch to their ’15 collection. Favouring an androgynous ‘anti-fit’ style, they mark their first official denim campaign.

Their slung and classic fit pant styles range from ‘lo’ to ‘super lo’ waistlines, with a loose drop crotch look or a standard slim fit alternative. Denim jackets and vests come oversized or in a regular fit for men and women.

Acid wash styles – white, faded, and a blue denim that reads vintage perfection – all feature in Bassike’s latest shoot at Syndey’s Kurnell Boat Harbour. Photographed by Beau Grealy, the Japanese-made denim, constructed with premium quality, looks effortlessly cool paired with white tees against a rugged terrain backdrop. 

Bassike denim is stone-washed in a bio enzyme to create a 40 year aged denim finish and hand-treated to give that ‘worn’ effect. 

There’s something so delicious about good denim.

Shop Bassike denim essentials here.


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