General Pants Co. does swimwear

General Pants Co. went big with its swimwear launch and we mean waterslide big.

Forget about the traditional runway, General Pants Co. has officially launched their first swimwear range with a giant 50m waterslide. Yes, a waterslide. With no hesitation, models slid down the waterslide in style and with speed, showing off the new range in an unconventional but a pretty impressive way. The new range is available in stores next week and we already know how practical it will be this summer.   


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