H&M to launch a unisex denim collection

For everyone.

H&M is the latest retailer to break down barriers in traditional dress codes.

The brand has introduced a collection of unisex denim, in an effort to blur societal boundaries and challenge norms. 

Denim United spans a range of shirts, overalls, jeans and workwear jackets, with an oversized hoodie and high-neck tee thrown in.

“It is very natural for us to launch a unisex collection, as fashion is constantly evolving and intersecting, and today we see there are no boundaries in democratic style. Fashion should always be inclusive,” said H&M spokesperson, Marybeth Schmitt, in an official statement.

The collection will be available to shop online from March 23.


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