I Love Ugly x Street Etiquette

We love this.

New Zealand menswear brand I Love Ugly has teamed up with the brains behind men’s lifestyle website-turned-creative agency, Street Etiquette.

The I love Ugly brand encompasses influences and aesthetics from art, music, film, food and literature into its designs.

With this in mind, Street Etiquette founders Joshua Kissi and Travis Gumbs seem like the perfect men to reflect that basis, with their unique vision and style coming through in a shoot directed by I Love Ugly’s founder Valentin.


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