Lee pulls all-nighter for ‘Stay Curious’ campaign

One rule: don’t come home.

Attention all lovers of denim. The LEE Denim W15 campaign has arrived so listen closely. 

Shot locally in Melbourne by acclaimed photographer Pierre Toussaint, the Stay Curious campaign follows models Drew Anthony and Matilda Jo Price as they embark on a physical journey with nothing planned and with only one rule: ‘don’t come home’.

The shoot captures the highs of party night life, as well as intimate bar encounters and the essential snack mission that comes just as the sun rises.

With neon lights and dark corners, a rooftop garden and some cheap travel around Melbourne, this campaign exudes the comfortably stylish aesthetic of Lee denim essentials. Paired with casual t-shirts and denim jackets these pieces transcend perfectly from day to night (and back again).

Favouring stripe patterns and darker tones Lee’s latest collection has Melbourne written all over it.


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