VAMFF: Runway 4 presented by Shop Til You Drop

A fittingly wearable showcase.

When a runway is presented by Shop Til You Drop, you know you’re bound to want to purchase everything. And that’s pretty much what happened at last night’s Runway 4. 

As expected, a series of entirely wearable collections was showcased to an eager crowd, whose iPhone snaps are more likely to show up on a ‘to buy’ list than ‘to Instagram’.

Those showcasing were Alice McCall, Shakuhachi, AKIN by Ginger & Smart, Keepsake the Label and White Suede, who all largely delivered crowd-pleasers with elements of edge. 

Of note were Alice McCall’s raw edging, AKIN’s drop waists and that White Suede layered skirt (click to 67 for a close up). Shout out also to White Suede for featuring pieces from their collaboration with Bladder Cancer Awareness Australia

Want more? Keep eyes on Fashion Journal for more VAMFF Runway pics.


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