3INA is dropping UV makeup that quite literally glows

Glow factor.

While anything sparkly seems to be all the rage right now in beauty, 3INA is about to change the game.

The cosmetics brand has announced a line of UV products. Yep, it’s exactly what it sounds like.

These subtle colours are perfect for daytime wear but under UV light, they transform into neon-bright shades.

There’s a peachy blush, eyeliner that changes from black to electric blue, as well as lip glosses, creamy eyeshadows and fluoro nail polishes to make up the drop. We can already see these becoming festival favourites.

3INA’s UV collection is dropping exclusively at Selfridges on June 6 but it’s also said to be dropping online from June 12.


Via Hypebae.

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