A woman recreated fashion ads with regular people to comment on your bullsh*t standards

A spoof like no other.

If you don’t know the name Nathalie Croquet, you’re about to. The French journalist, photo editor and stylist has been working in the industry for over 30 years, collaborating with the likes of Biba and Jean Paul Gaultier.

For her most recent project however, Croquet is making a comment on the perception of female beauty in today’s society, through her series, SPOOF. Photographed by Daniel Schweizer, the series recreates the exact positions, hair, clothing, makeup, lighting and creative direction  of the most notable high fashion campaigns.

The series attempts to deal with the devastatingly high standards of beauty to which women are subjected, attempting to spoof the perception of supermodels today. It also considers the concept of ownership in creative fields and the challenges surrounding copyright. You can hit Google Translate and read more about the series here.

It ain’t easy to pose next to a supermodel when you aren’t one, so major props to Croquet and her models for this effort. We love. 


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