Balenciaga’s new campaign under Demna Gvasalia is totally different, prob better

It’s a yes from us.

Balenciaga has released its Fall/Winter ’16 campaign and it marks a new direction for the brand.

The campaign sees models donning oversized and odd-shaped coats, patent leather platforms and (literally) giant rainbow tote bags.

Though not the crisp supermodel campaigns we’ve come to expect from the label, this may actually be better.

It’s Balenciaga’s first season under the creative direction of Demna Gvasalia. Thumbs up from us.


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