Calvin Klein nabs more social media stars for its latest jeans campaign
CK all day.
There’s something about that CK logo that gets us very excited, especially when it’s paired with a couple of social media superstars.
Calvin Klein Jeans has released a limited-edition capsule collection, fresh off the announcement that all CK’s sub-labels will be consolidated into ‘one creative vision’.
Cropped tops, oversized tees, sweatshirts, shorts and track pants all complete the casual range, fronted by powerhouse online celebs Stella Lucia and Cameron Dallas.
Lucia is a laid-back model that boasts a heavy Instagram following. With that #idgaf attitude, she slips perfectly into this campaign, donning white basics that leave little to the imagination.
More notable however, is Cameron Dallas, the internet sensation-turned-CK model. With 11.6 million Instagram followers, 6.85 million Twitter and 9.3 million followers on Vine, his inclusion proves CK is completely across the internet’s coolest, young influencers.
“It’s a dream come true to actually be in one of their campaigns,” said Dallas of the shoot. “I’ve always been a huge fan of the brand, and these pieces fit perfectly with my everyday style.”
First Bieber now this, Calvin Klein just knows the way to our heart.
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