Cara Delevingne fronts yet another Puma campaign
WORDS BY BAILEY JONES
#DoYou
Puma is at it again.
The brand has a track record of teaming up with powerful women – after releasing drop after drop of highly-coveted Fenty Puma collections, it has tapped Cara Delevingne for the second time.
Cara will front Puma’s next instalment of the DO YOU campaign, which aims to inspire confidence and encourage women to be unapologetic about who they are.
Earlier this year, she also played a part in Puma’s DO YOU docu-series, helping disadvantaged women, such as refugees in Uganda, vocalise their stories to incite change.
This season, the whole concept rests on the idea that every woman should be their own muse. With this new range of products, Puma hopes that women feel the freedom to be more fierce than ever.
The new shoe, ‘Muse Echo’, will be available to purchase online and in flagship stores.
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