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Converse has tapped Millie Bobby Brown for its new video series

Why iconic characters wear Chucks.

Converse’s Chuck Taylor All Star is arguably the most iconic sneaker ever.

With a 100-year history behind the shoe, Converse is now exploring the three core cultural scenes that helped make Chucks a classic. It’s released a new series titled Forever Chuck.

Part one of this digital and social campaign – Why Iconic Characters wear Chucks – showcases the role of the Chuck Taylor All Star in film and TV. Directed by Karim Huu Do, the short episode is presented by up-and-comer Millie Bobby Brown and explores what wearing Chucks says about a character.

“By pairing some of the most memorable scenes of the past with rising stars of today, we celebrate Chuck Taylor’s legacy and pay homage to its place within youth culture – both on and off screen,” explains Converse chief marketing officer, Julien Cahn.

Check out the film below.

converse.com.au

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