Lonely has delivered a new Swim campaign that once again, defies the norm

You go.

Lonely has dropped its dreamy SS16/17 swim campaign, and we’re wishing we were near a beach right about now.

Slim, rouleau cross-straps and cut-out back panels are slightly reminiscent of the label’s popular lingerie range, however, the swimwear makes its own statement with one piece halters and V-neck details.

The shoot itself, photographed by Harry and Carter Were in Rarotonga, takes on Lonely’s classic aesthetic, aiming to be a little different and celebrating the individuality of each wearer.

Through cooler filters, the beach-shot campaign showcases the Were brothers’ talent for capturing the summer breeze and the comfort and durability of Lonely’s swimwear.

If you wanna up your bathers game this season, have a squiz at the entire product range available now. 


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