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Lonely has dropped Part 2 of its diversity campaign

Celebrating comfort and individuality.

Lonely continues to celebrate individuality and the female form in its new swim campaign, urging summer ’16 to linger a lil’ longer. 

Lonely Swim AW16 follows on from its inimitable lingerie campaign, which dropped last week. Both send super positive body image messages by unobtrusively featuring armpit hair, moles, red abrasions and tats: a celebration of our bodies’ diversity.  

In the Jessie collection you’ll see crossing straps, back-baring one pieces and high-waisted bottoms. Black and white stripes move with the body’s natural shape, with solid blacks and rich reds.

What’s more, a diverse size range follows on from the label’s foray into inclusivity of all female forms, inviting us to “come as you are.”

The campaign’s photographers, Mayan Toledano and Zara Mirkin, use grainy, pastel pics that take us on a summer evening with effortless front-women Arvida Byström and Paloma Elsesser.

For more of Lonely’s loveliness, click here

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