LVMH’s luxury e-commerce site now has a launch date

Introducing 24 Sèvres.

A few months ago, we reported that luxury fashion group, LVMH, was set to launch its very own e-commerce site. 

We now know a little more about what’s to come.

In a bit to rival e-tailers like Net-A-Porter, LMVH will launch 24 Sèvres on June 6. It will act as an extension of Parisian department store, Le Bon Marché. 

The site will launch in over 70 countries, giving shoppers access to over 150 labels including Louis Vuitton, Dior and Fendi. The offering is said to complement those already available on each brand’s individual online stores.


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