Mimi Elashiry is launching a swimwear line

Summer’s about to get Cheeky.

She’s one of Instagram’s favourite It Girls and if you thought there’s nothing she can’t do, then you’d probably be right.

Mimi Elashiry, known for her boho-esque aesthetic and summer vibe, has just announced a swimwear range in collaboration with Glue Store. And it is cheeky.

The 16-piece swimwear range, Cheeky Swim, reflects Mimi’s style and everything she thought was missing in the market. It has a vintage feel with a feminine colour palette in one-piece styles and separates.

Given Elashiry has been the brand’s ambassador for 12 months, Glue Store’s head of marketing Lauren Meiklejohn thought it made sense to collaborate, saying “it was a natural progression for us to look at doing something exciting like creating a brand with her.”

Mimi worked closely with the Glue Store design team to work on the collection and you’ll love the results. Always having her followers in mind, Cheeky Swim comes in a range of patterns, designs and sizes to cater for pretty much everyone. We love it.

You can find the collection exclusively in Glue Stores nationwide and online from October 6.


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