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PAI (finally) launches online store

So here’s a video to celebrate.

You’ve probably been hearing a bit about our friends over at PAI recently, but if not, you’re just in time.

The cool kids behind the label, Angie Pai and Adrian Bressanutti, have just opened their online store. And to get it up and running, they’ve launched their first shirt titled Nearly There.

To celebrate the release, PAI collaborated with Hamish Mitchell from Sangkhara Arts to produce a video. It showcases the soft cotton corduroy shirt hand-embroidered with PAI’s distinctive abstract faces.

Launching just this year, PAI are still the relatively new kids on the block, yet they have nailed down their style with a unique mix of oversized, masculine shapes and clean embroidered finishes.

Check it out here.

www.helloimpai.com

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