The Gigi Effect

A brief spiel on why Gigi Hadid is the hottest model in the fashion industry right now.

With a Beverly Hills housewife of a Mum (and a Dad worth around $200 million), aspiring model-daughter Gigi Hadid was often overshadowed from the limelight growing up. We watched her go to geeky horse shows and hang around her house (ahem…mansion*) while her parents took the stage.

These days, at the mere age of 19, it is odd for us to go a day without seeing those girl-next-door-meets-glamazon looks all over social media. A far cry from seeing her 10-year-old chubby face in the early 2000s Guess campaigns, in just the last year, Hadid has taken to the runway for Chanel, Marc Jacobs, Giles, Jeremy Scott, Sonia Rykiel, Dolce and Gabbana, and Moschino, posed for Pirelli and Sports Illustrated, as well as staked her claim as the newest face of Maybelline.

Snapping up contract from all directions is no surprise, as the 5’10” blonde bombshell has amassed more than 2.1 million followers on Instagram and boasts a reputation as one third of the latest modelling power trio (alongside Kendall Jenner and Hailey Baldwin).

All in a days work? Fit in daily boxing sessions at NYC’s Gotham Gym, spicy pressed juices, pizza nights, and cute fluffy pets – add in a teenage-dream friendship with Cody Simpson and an even more adorable family. It is fair to say that Gigi Hadid is here to stay.

Can we be best friends plz?

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