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The next Fenty Puma release includes a teddy bear backpack

Unbearably cute.

Rihanna’s Fenty Puma AW17 collection is set to drop in just eight days and there are a few products which we’ve already got our eyes on. Namely the Fenty Mascot backpack.

Shaped like a giant teddy bear, the bag has adjustable straps, top carrying handle and zipper down the back.

The teddy features black pompom ears, button eyes and a giant varsity-inspired F on its belly. From what we’ve seen, it’ll be available in a few colourways.

It seems a select few of these unbearably cute bags have already been and gone at Urban Outfitters, so you’ll have to wait until September 28 before you can get your hands on one. If you’re really keen to get ahead of the crowd, a selection of other Fenty accessories from the collection is available from the retailer now, including this hiking bag.

au.puma.com

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