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Topman’s new campaign is a lesson in style

The New Rules.

Topman has dropped its newest campaign and it’s looking a little different to usual.  

The AW17 campaign is titled The New Rules. It’s a set of five style rules aimed at upgrading and refreshing wardrobes, without breaking the bank.

Each rule has been created with current and upcoming trends in mind, so you know you’ll be up to date (win).

Tuck it in: Literally just tuck your top into your trousers. As seen across all the major AW17 menswear runways.

Double up: We’re talking double denim. It’s back. This time, try contrasting denim prints to spice things up a little.

Crop and Contrast: Team a cropped trouser with skate shoes or a pair of trainers. Highlight your cool socks, or just rock the ankle cleavage.

Keep on Track: Wear a track top underneath a tailored coat or structured suit. For stylin’ up the street or putting a bit of casual in the office, I guess.

Layer Game: Layer long-sleeve hoodies and tees under shirts. If you’re up for it (or if it’s just really cold), the more layers the better.

topman.com

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