First look: FIRST EVER launches debut range
Images supplied
Words by Fashion Journal
Take your game to the streets.
FIRST EVER, Australia’s newest ath-street label, is set to launch this month and we’ve got a first look at what’s to come.
The creation of Justin Kestelman, co-founder of the National Basketball League (NBL), the brand draws inspiration from basketball for the ultimate in off-court style. Trend-focused designs for women, men and youth aim to encourage consumers to embrace their individuality.
“International markets do this category well, and we saw an opportunity to launch a truly ‘glocal’ brand that celebrates athletic street style with an emphasis on high-quality finishes at an accessible price point,” says Kestleman.
Attention to detail is at the core of the offering, with finishes including graphic logo treatments, debossed prints, sports mesh, custom zippers and laser cut details.
With a campaign fronted by social media stars including Voice Kids Australia winner Alexa Curtis, Youtuber Jacko Brazier, singers Mason & Jules and Australia’s Next Top Model contestant Kassidy Ure, FIRST EVER is set to make a big impact.
Liked this? You’ll love these...
