Fjällräven opens its first store Down Under

Words by Tara Smith

The first of its kind.

Melburnians, you’re in luck.

Fjällräven has announced the launch of its first store in the southern hemisphere, setting up shop in Melbourne Central.

From November 1, shoppers will have access to a wide range of the brand’s sustainably made products, previously only available online and via select independent retailers.

And for extra goodness, the store has become the first retail partner for Social Foundry – a social enterprise that seeks to empower local communities with limited opportunities. The partnership will see Fjällräven team members serving complimentary coffee and water to store visitors from these communities, while they receive advice from trained outdoor experts.

To celebrate the launch, we’re partnering with Fjällräven to give away four styles of the iconic Kånken backpack.


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