Furla launches a capsule collection starring Hello Kitty

Images via Furla
Words by Tara Smith

The world’s obsession with Hello Kitty continues.

Furla is the latest brand to jump on the Hello Kitty train, launching an exclusive capsule collection.

The collaboration is the perfect example of east meets west, connecting the Japanese cat with Furla’s Italian heritage. Furla’s signature Metropolis crossbody is updated with Hello Kitty motifs, including daisies, cherry blossoms and bows in bright colourways.

Three digital Hello Kitty prints have been created for the collaboration, also appearing across credit card cases, small wallets and key rings. Special mention goes to a white calfskin crossbody, which has been reimagined into the Japanese cat’s iconic face.

The Furla x Hello Kitty capsule launches in Australia today. Check it out here.


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