Gucci is attempting to palm off a pair of dirty sneakers for $1,100

Images via Gucci
Words by Tara Smith


Arguably, the worst part about buying new sneakers is that everyone around you knows they’re new.

Now, thanks to Gucci’s latest release, you can buy dirty old sneakers for $1,100. Yep, they’re designed to look dirty, it’s called fashion.

The ‘distressed leather sneaker’ arrives in three dirty colourways, complete with a Gucci tongue patch and branded heel. To replicate years of wear, the ’70s-style trainers are treated with a vintage wash.

While you could technically buy your own pair of perfectly clean Gucci sneakers and wear them down yourself, that would defeat the purpose.

You can shop Gucci’s distressed sneakers here.


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