Gucci takes things to a biblical level with Noah’s Ark-inspired campaign

Images via Gucci
Words by Tara Smith


Gucci isn’t quite done with adorable farm animals yet.

Following on from its successful campaign with Harry Styles, the brand has taken things to biblical proportions with the arrival of Noah’s Ark.

Gucci Gothic features tigers, elephants, deer and farmyard animals in an apocalyptic Cruise 19 campaign, shot by long-time collaborator Glen Luchford. Taking inspiration from the most iconic boat in biblical history, models are pictured in extravagant Gucci clothing alongside their farmyard friends.

The collection is filled with faux fur coats, oversized crosses and pieces inspired by the 19th century. You can check it out in the gallery above, or watch the film below.


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