Here’s what you can expect from Rihanna’s new lingerie brand

Launching later today.

At the time of writing, the Savage x Fenty launch is just three hours away. For those of you living under a rock, the brand is Rihanna’s first foray into lingerie,  originally announced back in March.

Since its site has gone live, the brand’s slowly been releasing imagery and deets of what’s to come – and it’s proving to be the underwear equivalent of Fenty Beauty.

With a focus on diversity and accessibility, the collection will be available globally, with a size offering of XS to XXXL and cup sizes 32A to 44DD. You can expect a huge 90-piece range, spanning lingerie, sleepwear and accessories, separated into four capsules.

U Cute will feature lace designs, Damn will focus on sexy intimates like garter belts and bodysuits while Black Widow will provide cup-less bodysuits, half cut bras and open-back bikini bottoms. Lastly, like Fenty Beauty’s foundation range, On the Reg will feature bras and underwear in every shade of nude.

“Women should be wearing lingerie for their damn selves,” the singer/designer/entrepreneur told Vogue. “I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”

According to Vogue, US prices range from $39 to $59 for bras and fancy items like corsets, rompers and jumpsuits will come in under $100. No word yet on how that pricing will translate into Aus dollars, but we’re betting it will be pretty affordable.

Savage x Fenty  launches at 2pm today.

savagex.com