IKEA is giving away its exclusive “KEEP OFF” rug designed by Virgil Abloh

Words by Ruby Staley

Before it hits stores.

IKEA is offering one lucky Australian the chance to win its iconic “KEEP OFF” rug, designed by Off-White founder Virgil Abloh.

Arguably the most popular piece of Abloh and IKEA’s entire collection, the “KEEP OFF” rug was sold out within minutes at a Paris Fashion Week pop-up last year.

Now, you could be the first person in Australia to get your hands on one.

For your chance to own the exclusive piece, all you need to do is register here and attend a free session at IKEA’s SÖMN [Sleep] Studio in Bondi this March.

Even if you don’t win the top prize, a range of other goodies will be up for grabs. Runners-up will walk home with another rug from IKEA’s 2019 Art Event collection, which has been created in collaboration with eight leading designers.

If you prefer to purchase your own, IKEA’s “KEEP OFF” rug will only be available for IKEA Family members via a ballot. Full details of the release date will be available soon.


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