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David LaChapelle shoots new KENZO campaign

Words by Maeve Kerr-Crowley

Inspired by vintage postcards.

KENZO’s new imagery for its Fall/Winter collection is giving us all the weird and wonderful vibes we’ve come to expect from the brand

David LaChapelle’s shoot is inspired by pop art and vintage postcards. Although the photos were taken in Paris, the photographer played with the idea of cross-cultural communities by superimposing his own archival travel photos into the shots.

The American photographer is famed for his hyper-stylised lurid pictures, energising KENZO’s latest campaign in a way that matches the playfulness we’re used to seeing from them.

This is the second time the label has teamed up with the photographer, who also shot this year’s Spring/Summer campaign.

Familiar faces like Euphoria’s Hunter Schafer appear alongside models, donning typically bold and colourful pieces.

Take a look at some of the shots above.

kenzo.com

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Keep your eyes wide open: the new #KENZOFW19 campaign imagined and shot by the iconic @david_lachapelle is about to drop.

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