15 of our favourite hoodies from local brands
IMAGE VIA @coco_store_____/INSTAGRAM
WORDS BY MATILDA ANDERSON
Cosiness is key.
Some days, you just can’t be bothered. Layering, pairing colours, finding the right silhouette – there are days when even the most fashionable dresser finds it all a bit too hard. Luckily, a good hoodie does the heavy lifting for you.
Keep up to date with emerging Australian labels over at our Fashion section.
The happy medium between cute, warm and comfy, a quality hoodie is something we all need during these colder months. Luckily for us, some of our favourite local labels seem to agree. Here are 15 hoodies from local brands we’re loving right now.
Karla Laidlaw
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This perfect olive green velvet zip-up hoodie from Melbourne label Karla Laidlaw can be worn individually or in a matching set with the wide-leg tracksuit pants. An elevated take on the early 2000s-era Juicy tracksuit sets, this hoodie comes in a range of different colours.
Coco Store
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Made in collaboration with Melbourne-based artist Maryos Syawish, Coco Store released the adorable Maryos x Coco Hoodie in shades of bright green and lavender. Emblazoned with the store’s signature Coco Club teddy bear appliqué, the super-soft hoodie is ideal for brightening up a winter wardrobe.
Sister Studios
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I love this season’s Clover Hoodie from Sister Studios. It’s a light cotton blend black hoodie with lilac and mint graphics created by artist Lucia Canuto. Wear it oversized and baggy or fitted under a jacket on those chilling windy days.
Purgatory
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Purgatory is the independent Melbourne label creating small, thoughtful drops, with restocks based on demand. The brand’s hoodies tend to sell out quickly – but don’t worry, restocks are frequently announced via Instagram. Purgatory is currently in the midst of restocking its four best-selling hoodies, including the Spray Logo Hoodie in Lilic and the Star Hoodie in black.
Anouk Studios
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Each winter, Melbourne-based label Anouk Studios releases a limited run of its locally-made, widely-loved hoodies. This season’s textured brown edition is double-lined, made from preshrunk fleeced and features two unique screen printed patches across the front and back.
Studio Solace
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Studio Solace is the Eora label crafting fleece-lined, durable and heavyweight cotton hoodies; made to stand the test of time. Mid-weight and a classic boxy cut, the Solace hoodies are available in subdued shades like brown, black and navy
Pure Obsession
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Pretend it’s Euro summer all year round in the Bikini Hoodie from Naarm-based label Pure Obsession. Each Pure Obsession piece is a one-off, made from repurposed materials and dreamt up by the label’s founder, Kat. The upcycled hoodies are stocked IRL at Brunswick store Sucker.
Lazy Susan
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Designed, airbrushed and hand-embroidered in Naarm, Lazy Susan’s Spray Hoodies are made using seven different geometric stencils and six different shades of coloured cotton. All pieces are limited edition, designed with comfortability, inclusivity and fit in mind.
Endless Prowl
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D.P. Ford is the artist behind the multifaceted Melbourne-based project, Endless Prowl. Stocked exclusively at Distal Phalanx, the brand’s hoodies are made from recycled and repurposed materials, arranged to resemble a kind of battle armour. Designs are available in shades of grey, black, white and neon green.
Vehement Label
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Vehement Label’s velour and diamante-clad hoodies are made for channelling your inner Paris Hilton. Form-fitting and carefully cropped, the flattering tracksuit sets are ideal paired with butterfly clips, a teeny-tiny bag and a teacup chihuahua, obviously. If velour isn’t your vibe, the brand also stocks a classic oversized black hoodie with cute halo graphics.
Everywhere & Nowhere
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Everywhere and Nowhere is the tongue-in-cheek Melbourne brand designing hoodies, tees and sweatshirts inspired by internet nostalgia. Made in collaboration with local artists @ella.borg and @grim_mim_. the Birthday Hoodie is reminiscent of WordArt in the best way.
Gammin Threads
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Available in classic black and baby pink, the Lubly Hoodie from First Nations-led label Gammin Threads is made for ‘sending lubly vibes to everyone who’s looking your way’. Made from a cuddly cotton blend, it features bright red text on the front and sleeves.
Cupid’s Wedding
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Look like an angel in the Seraphin Patchwork Hoodie, designed by slow fashion label Cupid’s Wedding. The limited-edition hoodie is made from Australian wool, featuring a winged patch and ruby-red diamantes.
Die Horny
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Melbourne-based label Die Horny is described as an ‘experimental, improvised up-cycling project’. A collaboration between two local labels, the Die Horny Cocoon Hoodie is made with the offcut remnants of Anni Enoka garments; stitched to create a ruffly head and neck warmer. Delightful.
Ramp Ramp Tramp Stamp
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The Ramp Tramp Tramp Stamp (RTTS) Yummy Mummy Hoodie is made from bamboo velour and printed with bleached butterfly illustrations and the RTTS logo. The ultra-soft material, billowing sleeves and slight crop make the style a step up from the classic hoodie. Complete the set with matching pants.
For more on finding the ultimate hoodie, head here.
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