The latest #mycalvins campaign gives rise to that many fire-related puns
Watch us go.
We’ve already called it the campaign of the year. And if the latest iteration of Calvin Klein’s #mycalvins campaign has confirmed anything, it’s that it’s only becoming more fire.
No literally.
The newly-released Platinum Spring ’16 campaign has some pretty clear fire-related themes running through it.
Shot by 27-year-old photographer, Harley Weir, the images prove this girl is on fire. The shots feature South Korean model, Sung Jin Park, against a scorching red backdrop; bathed in hot, red light; and standing before a rocky hillside that is quite literally lit.
The campaign taglines also add to the overall theme, with lines such as “I ignite in #mycalvins” and “I scorch in #mycalvins.” Notably absent is “I blaze in #mycalvins” which we can only imagine they chose to exclude for obvious reasons.
As for the clothing, the CK Platinum pieces are true to the brand’s signature aesthetic, featuring relaxed tailored ensembles with clean, structured lines.
Safe to say the campaign is hot af.
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