Nike debuts new technology with the Joyride Run Flyknit
Words by Maeve Kerr-Crowley
Release the pod.
Nike is introducing what is arguably its most innovative technology yet with the release of the Nike Joyride Run Flyknit.
Nike Joyride is a new form of cushioning designed to make running easier. The shoe’s sole features thousands of tiny beads that form to your foot and adapt to your individual step.
This includes a larger ‘pod’ of beads in the heel to absorb impact, while the front maximises forward motion.
Over 150 different materials were trialled before Nike landed on a rubber-plastic hybrid for the beads.
The Nike Joyride Run Flyknit will be available in store and online from August 15, with further Joyride silhouettes dropping in the near future.