Nike’s Virgil Abloh collaboration has landed
Words by Ruby Staley
In the sport of fashion.
Virgil Abloh’s latest collection with Nike, Athlete in Progress, is an ode to the determination and confidence of runners.
For the release, Abloh not only appropriates running apparel, but also celebrates it. Utilising the brand’s iconic athletic designs, he has experimented with Nike’s heritage in track and field to produce pieces that are a mixture of performance and streetwear. World Champion 200-metre sprinter Dina Asher-Smith fronts the new campaign.
“I was very much inspired by the aesthetic and style of track and field athletes. I invited some of Nike’s elite track and field champions to participate in my SS19 Off-White runway show as the natural forerunner to developing and showcasing the collection,” he says.
Abloh has also incorporated his signature graphic prints and loud design features into the pieces, making the styles his own.
Liked this? You’ll love these...
