PUMA goes straight to the Arctic circle with a new collaboration

Words by Indah Dwyer

Ode to the 90’s sneaker

As we get further into the 20th century, more trends from generations past make their way into our wardrobes. 

PUMA knows exactly this, and is playing on its heritage with a new line that’s all about the ’90s. In collaboration with Norwegian sports all-rounder Helly Hansen, the outdoors-inspired line offers vibrant and sporty interpretations of PUMA silhouettes we know and love.

The Nitefox, Trailfox MTS and LQD Cell Omega have all got the Scandinavian treatment at the hand of Hansen.

The collection drops in store and online on September 26.


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