PUMA takes on the dad shoe

Words by Ruby Staley

A modern, feminine take on the functional sneaker.

It’s clear the nineties aren’t dead, even if some of us would prefer they were. To prove those naysayers further wrong, Cara Delevingne is once again teaming up with PUMA to revitalise its classic NOVA sneaker.

The new style takes a fresh approach to the upper design, keeping the chunky sculpted base and feminine shape of the original.

Inspired by the iconic 90’s PUMA running shoe, the mesh upper is overlaid with a mix of suede and synthetic details.

The new NOVA ’90s Bloc will be available in a range of new colourways including a black and baby-pink, white with orange accents, and a black-white with turquoise.

You can buy the NOVA ‘90s Bloc styles globally on PUMA.com, at PUMA stores and retailers from July 5.


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