The first official Fenty campaign shots are here

Images via Fenty

Words by Anthony Graetz

Plus a campaign video.

Rihanna has finally gifted us the campaign images and video for Fenty’s upcoming collection, Release 5-19.

The video depicts models walking in and out of various backgrounds, decked out in oversized and overstated clothing. We’re talking bold sleeves, exaggerated tailoring and masculine features.

With a colour palette of brown, white, pastel pink, black and denim blue, pieces are designed to be worn together or as separates.

When asked about the direction of Fenty, Rihanna said: “Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both … so it was imperative that we created a line versatile enough to embrace and celebrate us in that way.”

Fenty will launch online on May 29. In the meantime, take a look at the Release 5-19 campaign video below.


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