In its latest campaign, Seafolly channels the laidback summer paradise of Bondi Beach

Beachy keen.

As any self-respecting ocean lover knows, the warmer months are best spent sprawled out on a beach without a care in the world. If February comes around and you haven’t got sun-bleached hair and a laundry basket full of sandy towels, have you really done it right?

Those who spend the majority of the summer in a swimsuit know just how necessary it is to curate a beach wardrobe for summer. Let’s be realistic: one pair of bathers is never enough. Different occasions call for different styles, and having a selection gives you a few options to choose from when your go-to piece is still drying from yesterday.

For more style suggestions, head to our Fashion vertical.

Born on the beaches of Sydney in 1975, Seafolly creates high-quality swimwear that reflects the relaxed essence of an Australian summer. As one of our most iconic swimwear brands, Seafolly embodies the carefree joy and natural beauty that Australian beach culture is known for across the globe. Seafolly shares this spirit with the rest of the world in over 2100 locations, including the United States, Singapore and Europe.

In its new campaign, Back to Paradise, Seafolly is paying tribute to Bondi Beach, its hometown since the ’70s. Celebrating one of the world’s most famous foreshores, this campaign captures the high notes of summer – think golden-hour glow, beach bike rides, art-deco backdrops and coastal bliss just a skip away from the city.

The picturesque locale is the perfect backdrop for Seafolly’s latest collection, Garden Party. In shades of cheerful yellow and aquamarine, this collection features the brand’s signature bikinis brushed with hand-painted floral patterns. This season’s swimsuits are inspired by coastal gardens and native flora – delicate, while still championing fit above all else.

Seafolly pieces are all about how the wearer feels. Swimwear is personal – which is why the brand is committed to ensuring everyone feels confident, beautiful and ready to embrace the beach. To do this, the team has created a range of size-inclusive swimwear designed to adapt to a range of body types.

From itty-bitty tie-up bikinis to supportive one-pieces and mix-and-match sets, Seafolly’s designs are contemporary and timeless, made from durable, tried-and-tested materials that’ll hold up for many beach days to come. Plus, many of them are customisable with removable cups, adjustable straps and hidden support (a must-have for big-boob girlies).

Seafolly is dedicated to making sure everyone has the opportunity to find swimwear that suits them – the brand even offers shoppers to option of a free consultation with a fit specialist before settling on a purchase. With sun-protecting rash guards, beach coverups and matching accessories also for sale, the brand stocks all kinds of beach essentials (carry-all bag included). Just don’t forget the sunscreen!

To shop the latest from Seafolly, head here.