Selena Gomez has designed her first collection for PUMA

Images via PUMA
Words by Maeve Kerr-Crowley

For strong girls everywhere.

Selena Gomez has been a PUMA ambassador for a while, but now the star has stepped behind the scenes to design her first collection for the brand.

Strong Girl is inspired by powerful women throughout history, and combines Gomez’s personal style with the label’s sporty aesthetic.

Gomez says of the collaboration, “I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl.”

Included in the release is a brand new style called the SG runner, featuring a lightweight silhouette and retro-inspired design.

There’s also an update on PUMA’s DEFY mid training shoe as well as a range of black, white and red apparel.

The collection will be available online and in select stores from December 12.


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